Thursday, May 2, 2019
Digital Marketing Plan for an online multi-brand retail Essay
Digital Marketing Plan for an online multi-brand retail - Essay modelIt is targeting to cater to the online shopping needs of modern females of UK, by offering the contiguous generation ways in the expressive style segment.Situational AnalysisThe UK is recognized as one of the leading commercializes for manufacturing and evolution of the fashion in the global orbit with textile industries producing 8.5 billion pounds of finished goods (Fashionunited, 2009). As of the year 2010, the UK fashion fabrication has been valued at or so 21 billion pounds (Guardian, 2010).The recession and the slowdown in the markets all over the globe, created a down trend in the industry. Further slowdown happened in this circumstance sector, as more and more consumers tried penetrating their expenses. Also, the continuous fear emerging out of the slowdown in the Euro zone and possible chances of a triplex dip recession has continued to impact the economy as well as public expense for the fashion able clothing sector (Centre For retail Research, 2012). This has led to the retaliation of fears contributing to a possible contraband outlook for the UK fashion and garments sector. Also, there has been a unique factor that has been realised and noticed in this particular industry for the year 2011. The online model of purchase, which has been prompted by extensive promotion for the online model of shopping has started to cannibalize the in store sales. This has further impacted and hampered the sales that are happening in stores for the entire year of 2011 (Centre For Retail Research, 2012). Objectives The high end unsanded Waves is trying to act as a platform for providing a coaction between the new and emerging pool of new designers as well as the fashion industry of UK. The primary focus of New Waves online model is to act as an online window for the fashion conscious consumers of UK and introducing them to the next big thing that is going to happen in the fashion industry of UK. They are making bms to set out for a 65% recall from the total target segment, within a period of 6 months duration. It in like manner is trying to achieve the objective of promoting itself as a national level clothing brand in the UK Market. Strategy Segmentation Marketing segmentation is an important and vital role, which is employed by all organizations huge or small and is considered as an extremely strong weapon in identifying the target consumers (Charles, Hair & McDaniel, 2011, p. 260). New Waves, in an attempt to promote itself as a national level brand in the UK market are essentially targeting the modern fashion conscious female consumers of the UK zone falling within the get on bracket of 18-36 yrs. Targeting The modern generations of consumers, who are mostly falling within the specified age group, are progressively becoming tech savvy and are more increasingly inclined towards the internet. So, it will be actually much essential for the brand to target and communicate as well as interact with the consumers in order to make the brands presence felt online to these young consumers. Positioning In an childbed to communicate the brand well in the minds of the modern consumers of UK, New Wave should increasingly use a combination of strategies and tactics for promoting the concept online. The best way to make this happen is to use a chip of effective online promotional tactics. Tactics and Actions New Waves can utilize a variety of online promotional outline and techniques in an effort to market its platform and communicate effectively to the young target segment. In an effort to communicate with the young fashionable modern consumers, New Waves should think of making its presence felt by tying up and collaborating with various online fashion magazines like MC Magazine,
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