Calvin Klein – Brand Audit Questionnaire

Brand Exploratory Research (Consumer perspective) By doing this research, we intend to find the health of the post, its sources of equity and suggest improvements if any. do time Gender How often do you purchase dresses of the brand Calvin Klein? a. < 4 months b. 4-6 months c. 6-10 months d. at a time a year e. Other How would you rate the pastime brand spirit elements associated with Calvin Klein Products? (1-lowest and 5-highest) Brand Element 1 2 3 4 5 Authentic Excitement Freshness Rich Ruggedness Stylish smooth out Happiness Status symbol Successful Variety Rate the following ingatherings of Calvin Klein according to your perception of like/dislike (1-lowest & 5-highest) Product Name 1 2 3 4 5 Calvin Klein Collection Jeans Kids withstand Footwear & Shoes Perfumes/fragrances Skinny Jeans Underwear Swimwear Suits Polo T-shirt Accessories (handbags, belts, scarve s, umbrella) When you theorize about the Calvin Klein, what product category immediately comes to mind? a. Calvin Klein collections b. Calvin Klein Menswear c. Calvin Klein Women take on d. Calvin Klein Kids Wear e. Calvin Klein Sportswear What are the brand promotion elements that you have helped you identify Calvin Klein brand? Brand Element 1 2 3 4 5 Logo Tagline/Slogan Television Advertisements CK Symbol Celebrities Online store/Website Billboards QR Codes Please get a brand that you believe best describes each quality. Choose none if you feel none of the choice apply Trait 1 2 3 4 5 Cool Young Contemporary voguish Charming Upper class Friendly Glamorous Masculine maidenly Wholesome Confidence Cheerful Corporate What is your annual income? a. < 3 lakhs b. 3 to 6 lakhs c. 6 to 10 lakhs d. 10 to 15 lakhs e. > 15 lakhs When you cogitate about your favourite br and of Calvin Klein, does this brand remind you of a somebody? a. Yes b. No Who makes the majority of purchasing decisions in your household? a. Spouse b. Yourself c. union decision d. Other How do you find out the latest product in the market? a. Fashion Magazines b. Television c. Internet d. Shopping stemma e. Others